PRISM's first difference is that content is not handed to a communications generalist discovering the topic at briefing time. Pierre Dewaele's background includes university training in medical and veterinary sciences, backed by more than thirty-five years of medical and scientific journalism.
The benefit for the journal: fewer back-and-forths, fewer scientific corrections, and more credible content from the first draft.
- Quickly grasp the scientific issues at stake
- Prepare relevant questions for experts
- Distinguish the essential message from secondary detail
- Rephrase without distorting
- Spot claims that need verification
- Talk directly with doctors, researchers, medical directors and marketing teams, no go-between needed
PRISM