Interviewing a medical expert is not simply a matter of asking a list of questions. Interviews with KOLs (Key Opinion Leaders — leading medical experts) sit explicitly within PRISM's positioning and areas of work, alongside medical communication, scientific journalism, video and e-learning.
- Quickly building a relationship of trust
- Getting a too-general answer refined
- Tactfully interrupting when an explanation gets too technical
- Obtaining clear phrasing without dumbing down the discourse
- Distinguishing scientific statements from promotional argument
- Keeping an interview within the allotted time
PRISM